Why Website Design Matters
The research is clear: your website directly impacts how customers perceive your business.
Judge Credibility by Design
Three-quarters of users admit to judging a company's credibility based on their website design.
First Impressions are Design-Related
Nearly all first impressions are driven by design, not content. Users decide in milliseconds.
Won't Return After Bad Experience
Users who have a negative experience are unlikely to return. First impressions are everything.
Time to Form an Opinion
Users form opinions about your site in 50 milliseconds. That's faster than a blink.
In Aquaculture Equipment, Digital Matters More Than Ever
Your buyers research online first
Oyster farmers and aquaculture businesses research equipment online before making contact. They compare options, read specifications, and form impressions, all before picking up the phone.
Global reach requires global credibility
SEAPA operates in 30+ countries. Farmers in France, Japan, and the USA all visit the same website. That digital experience needs to convey Australian quality and global expertise.
Competitors are investing in digital
Companies like OysterGro and Hexcyl have modern, professional websites. As the market leader, SEAPA's digital presence should reflect that leadership position.
Premium products deserve premium presentation
SEAPA baskets are premium products, priced accordingly. The website should reinforce that premium positioning, not undermine it with dated design.
The Cost of Not Investing
Every visitor who leaves due to poor UX is a potential customer who may choose a competitor.
An outdated website undermines 25 years of brand building and market leadership.
Enterprise clients and large distributors expect a professional digital presence.